If you're looking for a way to make your customers feel like they know you, then this post is for you. Here are some ways that will help you create an emotional connection with your followers and turn them into loyal customers.

Building trust on social media won’t seem like an ordeal if you start treating your customers like you would a friend, in a way. That is to say, stop treating them like a mass of people you’re selling products to.

You'll see how much easier it is for you to create a tactile connection with them when you think of them as one person instead of a large mass of people you’re trying to profit from.

The tone of voice matters in building trust on social media, so be engaging, witty, helpful - whatever works best for the audience! And don't forget about authenticity! It's important that everything feels natural and not forced or fake. You can also try using video content — it's proven to increase engagement by up to 80%.

If you were to click with a person on a more personal level, you would start by showing your vulnerable side. With social media too, you should show the vulnerability of your brand, who cares about what its audience thinks about a new product, the quality of the services you provide, or how intuitive the channels you’re offering to your clients are.

Keep the Visuals in Synch with Product Quality 

Doesn’t matter whether the style of engaging the audience is more personal, formal, cool, or friendly. Your audience isn’t going to make you rich just for being nice, per se. 

You need to make sure the high quality of your product is not misrepresented due to lower quality photos that have the massive potential of cheapening your brand both metaphorically and physically. 

You don’t have time or money for an expensive photographer, but it doesn’t mean your product has to look cheap either! In fact, there are many ways in which even the most amateur photographers can produce high-quality images without breaking the bank.

A quick 30-minute research might lead to tripling your sales if you put your mind to photographing your products properly. 

It’s easier to set up a photo studio at home than you think. And if you combine that with some basic post-processing techniques using free software like Photoshop Express, you’ll be golden. All of these things combined will make sure your product looks as good as possible when shared online. 

Post Educational, Engaging Content 

Think about it this way - would a friend try to sell you something all the time? No! They'd just talk about things that interest both of you because they care for your well-being. So why not treat your customers like friends instead of numbers in an equation? You'll find that building trust is much easier when they feel like someone cares for their interests rather than someone who only wants their money. And once they start trusting what comes out of your mouth, then selling will become easy again. 

Don’t shy away from sharing the kind of educational and entertaining content that doesn’t have to do with your product. It’ll still allow you to connect with your audience on a human-to-human level.

Different kinds of effective, inspiring content will drive more engagement, and eventually, more sales to your profile. One of them is creating 'dreamworks', a peek into the life that might be perceived as an endgame of buying your product.

Other kinds of inspiring content will have their customers look into behind the scenes of the product creation, failures, or challenges experienced by the staff members or a brand as a whole.  

Videos and Live Streams 

Videos are one of the most engaging types of content on social media due to one simple fact — people love observing other people. Observing yourself and others’ lives in the era of Tik Tok, you would notice how you spend time looking at other people’s life details.

Human nature has it in it: we’re curious about everything we’re not allowed to see. The digital culture still has a socially acceptable and encouraged ‘peeping’ aspect to it. Humans love seeing other people’s faces.

That’s why video materials perform well with most algorithms because they hold a viewer's attention for longer. Instagram continues to actively promote Instagram Reels, making it one of the finest growth opportunities available on the platform right now.
 

Engaging the audience on social media in various ways that benefit them is one of the best ways of building a trustworthy reputation among your clients. 

If you want to revamp your social media content, but are unsure about the way to go around it, you can use Mockfire and its effective, easy-to-use templates to up your game in no time. This platform will allow you to gather the exact idea of the content you’re going to post before publishing it online.

Ryan Almeida

Founder & CEO